A great article on why sponsorships should be regarded as ongoing strategic alliance relationships.

Abstract : In recent years, academics and practitioners have recognized that sponsorship relationships operate as strategic alliances. Additionally, they have emp

For most companies today, borderless business is far more than a statistical abstraction. It reflects a new way of doing business. In a 24x7 interconnected economy, corporations are r

In distressed economic times, enterprises are looking to collaborate, connect and innovate in environments that, while global in reach, may be constrained in resources, infrastructure or budget. This challenge is intensified as small, nimble and agile organizations are looking to proactively speed go-to-market engagements and prepare for rapid deployment in order to take advantage of market opp