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Memorandum of Understanding and Principles (MOUP)

A document explaining how to review a strategic alliance using an MOUP workshop.

Search Criteria: MOUP, O45, Reviewing a relationship.

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Developing a Partner Segmentation Strategy

Categorising your partner relationships is essential to an efficient alliance programme.  This slide deck shows you how to develop the key questions necessary to building an efficient and effective Partner Segmentation Strategy.

Search Terms: Segmentation, S28, Other relationships with same / other partner/s, Tiering

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Alliance Best Practice Framework

The 52 Critical Success Factors (CSFs) that lie at the heart of the Alliance Best Practice research.  Start any document search here first.

Search Criteria: Start, Help, Framework, CSF, CSFs, Begin 

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External Communication Template

Communicating your alliance intentions to: your chosen partners, your competitors, non partners, consumers and market analysts is crucial to success.  Research suggests that organisations that have a well thought through external communication strategy see their share price rise accordingly.

Search Terms: O43, O43 Communication, External Communication Programme, Communication Templ

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